LET’S BEGIN
The Care Conversation
A 1-hour expert-led workshop that gives you the scripts, framework, and confidence to talk to your aging parents about their future, before crisis hits.
Go from “I should’ve done this sooner” to confident, clear, and taking action.
You've Done All the Things
✔ Googled at 2am: “What to do when your parent can’t live alone anymore.”
✔ Tried talking to your siblings… it got weird.
✔ Stayed up too late worrying about future money, housing, and medical decisions.
You love your parents—but this is a lot
The truth? You're not failing, you're just carrying a load you were never prepared for.
That’s why this workshop exists. So you can stop panicking and start preparing with confidence.
Our generation is sandwiched between raising kids while trying to support aging parents. We are in the thick of it: Saturday sports, careers, and our own family’s needs. Now, as we also begin to navigate long-term care, Medicaid, dementia, or even hospice for our parents, we are overwhelmed and burned out.
But when you’re equipped with:
Practical guidance from real experts.
Emotional support that actually gets it.
A foundation to help you prepare not just react...
Then:
Conversations with family become clearer, calmer, and more productive.
Decisions about housing, care, and money feel informed, not reactive.
You move from dread to confidence.
You get to be a good daughter/son/child without losing yourself in the process.
The Care Conversation Workshop is led by Bradley Burgoyne, a respected executive director with 20 years of experience leading award-winning senior living communities in California.
What You Get
Inside The Care Conversation Workshop:
📢 1 - Hour LIVE Workshop
No need to give up your entire weekend, get the support you actually need without an overwhelming time commitment.
📢 MAP: A Clear, Calming Framework
From “Where do I even start?” to “I have a plan.” My step-by-step workbook will guide you on where to start, what information to gather and teach you how to work as a team to get clear about what comes next for your family. You won’t be left to navigate this alone anymore.
📢 LIVE Q&A
Ask specific questions about care so you can learn how the tools and frameworks actually apply to you.
This Workshop Is For —
Adult kids who know “the talk” can’t wait any longer, but don’t know where to start.
The 2am Googlers who feel behind and want a clear, calm first step (with actual words to say).
Siblings who want to “do it right” without the drama.
The Care Conversation isn't just about senior care, it's about approaching your parent with love, respect, and clarity instead of fear or urgency.
Enroll For Only $67
This is the kind of life guidance we all wish came with adulthood. For the cost of a few lattes, you’ll gain lifelong clarity and emotional support.
Inside The Workshop You Will Get:
✔ The MAP Framework™ Workbook — a simple 3-step plan to lay the foundation for future-care planning
✔ Done-for-you scripts to start “the talk” without spiraling or starting a fight
✔ Conversation starters + what to say next when they deflect, joke, or shut down
✔ Your next-step plan so you leave knowing exactly what to do next (including tips on how to get everyone else on the same page)
✔ BONUS: Senior Care Terminology Cheat Sheet — a beginner-friendly glossary so you understand the language and don’t feel out of place
✔ BONUS: Hospital Advocacy 101 — the 10 questions you need to ask at the hospital if you’re already in a crisis
✔ BONUS: Live Q&A with Bradley — your questions, real answers
We keep each workshop group small for personalized support. Enroll now to claim your seat.
Meet Your Guide
Hi, I’m Bradley. I have spent nearly two decades guiding families through some of the hardest seasons of their lives—deciding where their parents should live, what kind of care they need, and how to have impossible conversations with clarity and compassion. As an executive leader with experience in many senior living settings, I’ve seen every version of this story, and I bring that everyday, lived experience, calm presence, and clear-eyed advice to The Parental Load.
My goal is to equip you, to guide you, so you don’t feel like you’re figuring this out alone, in a panic, at midnight on your phone.
Let’s lighten the load, together.
